ROI

What does better pricing return for your firm?

Set three things your partners already know. Lysp estimates fees protected from underpricing, write-downs, slow proposals, and soft negotiations, after estimated platform cost.

Estimated net annual impact

$10.2M

After estimated Lysp usage of $8,192 per year. About 999x+ back for every dollar of platform cost.

Underpricing held

$3.70M

Realization lift

$5.76M

Before Lysp cost

$10.2M

Your book

$96.0M fee volume

RFPs and pitches that need a fee

40

Average agreed fee across that book

$2.40M

How hard do clients push on price?

Sets how aggressive the estimate is on negotiation and recovery

Normal commercial pushback on a share of matters.

How to read the number

Five ways pricing discipline shows up in the P&L.

Each line is an annual estimate for a book like yours. Nothing here is a promise. It is a structured way to talk about leakage, realization, and negotiation with partners and finance.

  1. 01

    Fees you stop giving away

    When partners price without firm history, fees often land below what comparable matters actually support. This line is a conservative share of that underpricing, held back by comps, confidence bands, and approvals.

    $3,696,000

  2. 02

    More of what you bill, collected

    Realization rises by about 6 points on your fee volume when scopes, rates, and write-down pressure are clearer before the engagement starts. Capped at leading-firm levels.

    $5,760,000

  3. 03

    Faster path to a priced proposal

    About 3 fewer days from RFP to a fee the firm will stand behind. Valued lightly, because partner time freed up is only partly economic.

    $144,000

  4. 04

    Margin kept in negotiation

    On matters where clients counter, attributable rounds and margin floors protect a slice of fee that often erodes in email threads and hallway approvals.

    $576,000

  5. 05

    Estimated Lysp cost

    Typical usage on the public credit model (256 credits at $32). Firm commercial terms are custom.

    −$8,192

Lysp

Run the same math on your last twenty deals.

A short working session with your pricing or finance lead is enough to replace these defaults with your real book.

Methodology

Fee volume is matters times typical fee. We start from a 7% underpricing baseline (common when complex work is priced without firm comps) and recover only the share that matches your intensity setting.

Realization lift, negotiation margin, and quote-cycle value also scale with that setting. Lysp cost uses the public $32 per credit model. Realization is capped at 95%.

Estimates are for internal discussion only. Lysp does not guarantee any particular financial outcome. Firm commercial terms are custom.